Seeing and Being The Logo

May 15, 2019 | Michael Foster

For some time now, a partnering company has been working to redesign our website. Hopefully, that work will be completed in the next month or two as we are currently creating and gathering necessary content. In the meantime, though, we have softly begun displaying our new logo that comes with the website. Perhaps you have seen it online or on various documents floating around the building. We are all familiar with our current logo – probably more than we even realize! Personally, I love the stained-glass concept of our current logo. To me, it communicates a beautiful diversity and unity. It also communicates very obviously and authentically that we are a church (and we’re not pretending to be otherwise!). And it communicates a certain stability rooted in a great history. We wanted to continue the stained-glass concept but also have a logo that was simpler and more versatile (able to be easily used in many contexts and especially able to look good in color or black and white). I am excited and thankful for the new design! It is still a stained-glass concept that says diversity, unity, authenticity, and stability. In fact, the four colors are taken directly from the colors in our real stained-glass windows – we sent the company close-up photos of our windows. But the logo also has a “modern feel” which communicates a desire to be relevant in our world today. Now, there is indeed an “F” in the blank space of the logo, which gives it a very special identity. Personally, though I know the logo can be a window, I love seeing it in the shape of a house because it reminds me of Isaiah 56:7 – “for my house will be called a house of prayer for all nations”! I see a picture of the nations in the colors of our logo, a reminder of how we are very much an international church – and I know that blesses God’s heart! And, wow, the logo sure does look good in all black or all white. It makes a great “watermark” on pictures and videos. So, I want to thank Jonathan, Lonnie, and LeRachel for helping to lead this project, along with all those who gave input at various stages.

However, I also want to remind us, more than anything else, LOVE is the logo of our church! Jesus says we will be known by our LOVE – “A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another” (John 13:34-35). We could have the coolest logo in the world, and it wouldn’t communicate anything if we didn’t love each other. Or we could have a terrible logo and a terrific love and still be known for all the right reasons! As we grow in many ways, may we grow in love! May love always be our greatest logo!

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Seeing and Being The Logo

May 15, 2019 | Michael Foster